East-West Sauces came to me for a WordPress website redesign. This woman-owned Denver small business had been distributing their family recipes for over 30 years and they needed a website to sell their product.
Nothing was salvaged from the previous website. We kicked off the project by prioritizing the product as the hero and adding photos and recipes to reflect the delicious variety of their products.
I was able to retouch all the product photos in Photoshop, saving the client the cost of a reshoot. I also incorporated some stock photos to expand their recipes and created an attractive card format for the recipe landing page.
The most effective content strategy in this website was cross referencing the recipes with the products, to cater to consumers and wholesalers who may not have a product, as well as customers who want ideas how to use those products.