Graphically Defining Denver, Colorado
Performing web searches today relies heavily on textual description. If I am visiting Denver Colorado and am looking for the most authentic and local cuisine, I search Denver Restaurants, read reviews, and see if my friends have suggestions. The result, however, is longer search times and potentially frustrated searchers. What if graphical elements within a restaurant posted to the Internet assisted in defining the authenticity of a restaurant. As we all know, pictures convey a much more complex message than words alone. Building on our theme from last week, if you were to graphically define Denver, Colorado, in addition to color and shape you would need to define font/print type, movement, and demographics.
- FONT: The primary font/print type to define Denver would be the Denver Regular Font. This may seem like an easy pick, but even within the “Denver” fonts there is a wide array of options. The Denver Regular Font stands out as tall, slender, vibrant, many letters are rugged individuals, and with all Capitals for maximum place association. See if you agree. Courtesy of Ufonts.
- MOVEMENT: Whether the movement is defined through a flash video or within a still visual, the movement should reflect the open spaces, the aggressive local geography, the cultural influences, and a large educated middle class. This style may best be defined by Modern Dance. “Born in the early 20th century, modern dance is a dance style that centers on a dancer’s own interpretations instead of structured steps, as in traditional ballet dancing. Modern dancers reject the limitations of classical ballet and favor movements derived from the expression of their inner feelings. During the 1900′s, European dancers began rebelling against the rigid rules of classical ballet. Turning against the structured techniques, costumes and shoes of ballet, these dancers favaored a more relaxed, free style of dancing.” About.com Possibly the best display of Modern Dance with a local flare is seen in the video by Kim Robards Dance below.
Someday, search engines might associate places and businesses with visual topics like Font and Movement in order to refine our searches and be more relevant. We are very fortunate at the 3 Magic Beans to be able to appreciate the work and skill of artists, authors, business owners and visionaries who create an experience and then we have the opportunity to organize the experience and present those ideas before clients in a concise and profitable way.
3 Magic Beans
Graphic Design | Location + Visual Search | Denver, Colorado
As search engines strive to be relevant to local searches and local businesses with tools such as Google Places and Yahoo Local, the value of building web content around your location has become more important. Should Graphic Design also play a role in Local Searches (especially image searches) by associating certain color schemes, moods, and visuals with specific places and businesses? For example, if I’m in a good mood and would prefer a bright/happy coffee bar in Downtown Denver, my search results currently show textual descriptions and not relative visual results.
The problem with textual description search alone is that descriptions are not as accurate as graphics. Our focus at 3 Magic Beans is to develop visuals that reflect a company’s culture, vision, and roots so that we can pose complicated questions like this for search engine developers and rely on their brilliance to figure it out. We can, however, identify what images and colors are best reflected by a business or place, history, and culture that may someday impact your search results. The following is an introduction to Graphical Analysis on Denver, Colorado which may come in a series.
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Website design and interactive services wouldn’t be complete if I didn’t share how to create secure passwords to protect your investment. Create an anagram that incorporates both uppercase and lowercase letters, a number and a symbol. The trick is to make it fun and memorable. For example, the phrase “I love to skate!” can be translated to “iL2sk8!”. Once you have an anagram you like, you can adapt it for other accounts. iL2sk8!gmail and iL2sk8!skype are just a couple ways you can create secure passwords using a memorable phrase. With a little creativity, you can still incorporate Fluffy’s name or your favorite sports team and still be secure online.
When Kay Diller approached me with an idea for a workbook that helps prepare families with their wills, medical declarations and other essential documents, I was thrilled because I knew it would improve the lives of others. We worked together to create a positive and uplifting message for her workbook and workshops, one that focuses on life choices and peace of mind. Kay takes the intimidation out of legal work and steps you through a do-it-yourself process with a an empowering can-do attitude. Learn more about Kay’s amazing book and workshops at the website we built: www.kaydiller.com
Inspiration is abundant at www.colourlovers.com, with a spectrum of tools and resources that explore color theory. Their colors, patterns and palettes tools are a playground for mix and matching downloadable swatches. I signed up for their blog newspost and look forward to daily doses of inspiration. Take a look at their archives and you’ll discover a treasure trove of unique color combinations long forgotten.