Sports Logo’s
Just as the question of Nature vs. Nurture are debated on which impacts a person more, the question for a sports team is the value of Identity vs. Success. Identity is how much a Logo, Color, and Brand Message impact your fan following compared with with a teams success? The question is not as clear as you might think. It’s always better to identify the extremities to get a clearer picture of the most accurate answer.
Chicago Cubs and their successful Logo Branding
On one extremity you have the “Lovable Losers”, the Chicago Cubs. They have one of the larger fan followings in the game of Baseball but you can’t attribute that to success. They haven’t won the World Series in over a hundred years. What is it about the Cubs that keep the fans coming back, even when there is a decent team in the White Sox across town who have outperformed the Cubs on the field. For the Cubs, the image and logo of the All American (red/white/blue), likable (baby bear mascot), and concentric circles to hypnotize you into forgetting about the game has served them well. If you attend any Rockies games when the Cubs are in town, as I did this year, you know what I’m talking about. The tag line on the Cubs official Website is “It’s a Lifestyle” which is exactly what they have created with their fans.
Failing Teams and Logo’s
On the other extremity, trying to find a successful sports team who didn’t have a logo recognized as a quality logo is hard to come by. If you peruse websites that have rated either good or bad logo’s, one thing that strikes me is that failing logo’s are always associated with failing teams and successful logo’s seem to be associated with successful teams. Which one came first? I don’t think we’ll answer that here but I will rate what has to be worst logo of a major sports team in recent years. This mascot for the Tampa Bay Buccaneers is a nice looking logo, but a handsome pirate with a knife is his mouth and winking at you has to create an uncomfortable feeling for most stereotyped football fans, like “Why is that guy winking at me? What kind of Pirate is he?” It is also consistent with bad teams associated with bad logo’s.
At the 3 Magic Beans, we understand that a companies logo and brand are much like that of a sports team. A designer not only needs to be able understand the companies culture by asking the right questions, but also to consult on how that image will play out with the target market.
Let us know if you agree with our worst professional sports logo brand in recent years!
Sincerely,
3 Magic Beans
Tags: Business Logo's, Logo Design, Logo's, Sports Logo's
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